How To Grow Your Martial Arts School With Social Media Marketing

There are two kinds of martial arts schools:

  1. Those who have TONS of students.
  2. Those who SUCK at marketing.

It’s unfortunate, but no matter how awesome your classes are, people are not going to magically appear at your doorstep if they don’t know you exist.

As the saying goes; “out of sight, out of mind”.

The solution? Social media.

Because that’s where everyone’s attention is these days.

According to research from the US Bureau of Labor Statistics, the average person spends 6 years and 7 months of their life on social media.

That’s almost TWICE the amount of time spent on eating and drinking… in your lifetime!

Imagine if you could redirect those eyeballs to your martial arts school?

You can! But only if you know the CORRECT way to use social media. Otherwise you’ll waste time and money.

Luckily, I was recently invited to talk about this topic at a martial arts conference. And I brought a camera to film everything for you!

Check it out:

Note: You can watch the full presentation here:

Enjoy! 🙂

– Jesse


  • Roger byrd
    I’m definitely going to go watch your Social media video. Always great listening and learning from you.
  • Thank you very much Mr. Jesse enkamp for sharing this awesome video with me. It means a lot to me ~ Stavan Pandya
  • Osu and thank you!!! I've been watching you build up your business since 2014 so I know you're giving solid advice - your success speaks for itself! The one bit of advice that has resonated with me is "be yourself." It makes sense - you want students who will "get" your dojo's unique vibe.
    • Makes me so glad to hear it resonates. Thanks for supporting my work!
  • Bravo Jesse, what a great job! You built a great dojo - not a Mac Dojo - an ewemple for all of us. Are you going to France soon?
    • Merci! I was in France a few weeks ago actually. I'll be in Paris later this year again.
      • Great, my master have open a dojo in a keltic forest, it's called "Espace Satori Le Romancer". We build it from a barn. It's ready now to organised seminars. If your are interested to come, i ll be enjoy to organised it ! Keep writting WE keep reading ?
  • Bahebe
    Jesse Sensei. Many thanks for this video and the useful information plus insights. I am a Karate instructor in Malawi and this has just made me realise how i have not been able to utilise Social media positively to impact the growth of my dojo. Once again many thanks
  • Hi Jesse, I love reading your Karate blogs. Keep it going
  • AL Taylor
    I love you video along with all your info and knowledge given, we would also like to host you for training in the USA, we have had many instructors to come including McCarthy Sensei, please let me know when it is safe to travel, Sincerely, AL Taylor

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